SpotlessWater partners with Morrisons to expand nationwide network of 24/7 pure water stations

SpotlessWater today announces a landmark partnership with Morrisons to install its 24/7 self-service pure water stations across the retailer’s nationwide estate.

The collaboration will see SpotlessWater launch stations at Morrisons locations in Shrewsbury, Lichfield, and Woking in October, with a further nine sites, including Cardiff, Whitley Bay, and Stratford, going live by January.

The partnership has the potential to expand to more Morrisons locations across the UK, forming part of Morrisons’ wider strategy to create marketplace-style destinations that offer customers everything they need in one place, while generating new value from existing space.

Across the UK, cleaning and maintenance professionals rely on pure water to deliver high-quality results, but producing it themselves means expensive equipment, time-consuming maintenance, and high levels of waste.

SpotlessWater solves this challenge as the UK’s leading provider of self-service pure water. Its unique, patent-pending technology minimises water waste and removes the need for disposable resins or harsh cleaning agents.

The new stations will provide instant, 24/7 access to pure water for customers and professionals such as window cleaners, vehicle detailers, and solar panel specialists to achieve spot-free results in a faster and more sustainable way. Each installation operates as a hands off, fully managed concession, equipped with over 45 sensors and control systems that enable real-time monitoring of water quality, pressure, and flow.

The new partnership unlocks new value from the space, while introducing a new audience of trade professionals to its locations, who can now refill with SpotlessWater while shopping, refuelling, or charging their vehicles.

Tim Morris, CEO of SpotlessWater, said:

“This is a fantastic partnership for both businesses. Our customers gain access to more convenient, secure, and well-located stations, while Morrisons benefits from an additional revenue stream that complements the services already available on-site.

“It’s a true win-win that reflects how innovation and collaboration can make businesses operations simpler and greener. We’re looking forward to building on this success by partnering with more retailers and forecourt owners who share our focus on quality, convenience, and sustainability.”

Jason Mallinson, Services Procurement Manager for Morrisons, said:

“We are delighted to be collaborating with SpotlessWater to bring their innovative, pure water stations to a select number of our stores. This new and sustainable service will support local professionals by providing access to spot-free, purified water, giving customers more reasons to shop at Morrisons.”

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