In an era where many people are self-employed and there is a window cleaner for every house, with a valeter for each car parked, it can be difficult to stand out from the crowd. To help get your name out there, we have some top tips on how to attract more customers and make sure they pick you!
Word of Mouth
This timeless trick works by getting your current customers to spread the word of your fantastic services. Most people will trust their peers over a random advert, so bringing your A-Game to every job both in service and demeanour will have customers singing your praises to everyone who bemoans their less than sparkly windows or muddy motor. This approach to relationship building is great for customer retention too, you’ll be struggling to find space in your diary for all the new business that will come rolling in.
Keep Them Coming Back
Another great tip is to introduce an incentive scheme, whether you discount the first service, or offer a free clean when they refer a friend! Introducing these little bonuses to new or loyal clientele works wonders in creating happy loyal customers and as we already mentioned, a happy customer is a vocal customer.
Look the part
Everyone knows your first impression counts, you are the representation of your company and everything It stands for – having your own brand or style will make you memorable. This doesn’t stop at the van, incorporating your logo and branding in your social media and workwear helps to tie your entire business together with a sense of cohesion and professionalism.
To continue the last point, social media has become a fundamental part of the 21st-century culture, so you might as well take advantage of the free platforms to make your presence known and grow your leads! A picture is worth a thousand words, so make sure you’re showing off your amazing work to your audience. Before and after photos are always a success, whilst displaying your skill.
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